Smart Shopper EDU: Platinum vs White Gold; What’s Alpaca Silver?

white gold vs platinum

Depicted: Platinum & White gold Ring–the lighter stripes are platinum whereas the darker stripes are the natural colour of white gold.

  • Platinum: A white metal. Platinum jewellery is usually 95% pure (rather high). This higher purity may explain platinum jewellery’s heavier price tag (double that of 18k gold!) and weight (literally, it has a higher density) in comparison with white gold. Platinum is also more durable and whiter in colour. Continue reading